outside.in

Assisti ao Roda Viva com Steven Berlin Johnson. Perguntaram sobre o por que ele não mais escrevia sobre intrnet. Sua resposta foi ótima: Tem muita gente boa falando sobre o tema. Pois é... no entanto, nenhum dos perguntadores teve a sacada de perguntar sobre os projetos na internet. Outside.in é o mais atual... Steven also heads up one of the more interesting social networking sites, outside.in. He spent some time this week exchanging ideas on the Web's various geographies and the different ways we navigate both the physical and mental worlds we inhabit.

JT: Outside.in is a great idea—I love the kind of Jane Jacobs/crowded sidewalks thing you're striving for—or seem to be: how is it working out? Have you been surprised by anything? Any new ideas?

SBJ: It has been really fun and rewarding. I had seriously resisted the idea of starting a new company, because my lifestyle as a writer for the past five or six years had been pretty amazing. But it's just such an interesting problem that we're trying to solve at outside.in, and it's such an interesting time to be trying to solve it—so I ultimately couldn't help myself. In a way there are a lot of parallels to the timing of the first two web sites that I helped build—trying to build an online magazine (FEED) in 1995, or a community-authored news site (Plastic) in 2000 is quite a bit like trying to build out the geographic web in 2007.